Klaviyo

Klaviyo · Experience · Palm Springs, CA

She Doubled DTC at a CPG Brand

Tue, Feb 24, 2026 · 2:15 PM to 2:45 PM PST
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Brooke Cullison, VP Media & Acquisition, Neuro × Liam Millward, Co-Founder & CEO, Instant

Brooke doubled DTC revenue at Liquid I.V. and drove 400% growth at FOCL before that. She started in political campaigns. Her framework treats DTC as an intelligence engine, not just a revenue line. Liam started his first business at 13, launched a travel magazine at 16, and raised Australia's biggest pre-seed at 17. Instant went from zero to $1M ARR in six months. You'd be one of sixteen.