Klaviyo

Klaviyo · Social · Online

The Email Retention Playbook live with Klaviyo & Loop

Tue, May 5, 2026 · 8 AM to 10 AM PDT

​Most subscription brands use email two ways: → Order shipped → Win-back campaign

Neither is segmented by subscriber stage.

70% of subscribers who cancel do so before order 5. Most brands are sending them the same email as their loyalists.

We’re changing that.

The Email Retention Playbook live with Klaviyo - covers 8 plays across the full subscriber journey. Including a live Klaviyo build you can steal immediately.

May 5 || 11:00 AM EST