What Gaming Knows That Ecommerce Doesn't

David Xu, Director of Analytics, TeePublic × Teju Prabhakar, Founder & CEO, Poplar / Share Local Media

David wrote Zynga's A/B testing playbook and led mobile analytics at Blizzard supporting Diablo Immortal. Teju scaled marketing at American Express and Amazon, then built Share Local Media into a 700+ client direct mail operation. His team cut client CPAs by 35% through small wins compounding quarter after quarter. One carries nearly a decade of gaming data science. The other made direct mail perform like a digital channel. There are sixteen seats.